"The cosmetics industry has long been dominated by the idea that, to be effective, a product had to have been patented numerous times and be composed of high-tech active ingredients. It was the reign of science, which alone seemed to be able to make formulas credible. But between one-upmanship, unkept promises, and increasingly complex routines, women eventually grew tired and naturally returned to a form of simplicity," says Pascale Brousse, a wellness consultant.
