You've probably heard about it on social media: Les Petits Prödiges has joined the Black for Good movement. That sounds pretty good, but it doesn't really explain how or why we're doing it.

What is Black Friday?  

Originally, it comes from our American friends. On the Friday following Thanksgiving (the fourth Friday in November), stores offer promotions, each more enticing than the last, to encourage maximum consumption. This day is also considered the kickoff for Christmas shopping and the final purchases before the end of the year.

Gradually, Black Friday has become a widespread, even unavoidable, global phenomenon.

Why don't we tolerate it?

Black Friday encourages overconsumption, and given the critical situation of our beloved planet, we can no longer remain blind and adhere to this type of marketing approach.
The planet needs us, and it needs ALL of us, so let's all get started together now, on our own scale.

Originally, the first product created by Les Petits Prödiges was a multi-purpose balm: 1 product instead of 10, to reduce daily overconsumption and aim for a more reasoned and responsible routine. If you want to know more about this product, we'll tell you all about it right here.

In general, our goal is to revisit all daily essentials (and only the essentials) in a "Green & Sexy" way.

Green? 100% natural & transparent formulas, but also eco-friendly packaging.
Sexy? Colorful designs, attractive scents, and pleasant textures.

Enjoying yourself while taking care of your health and your planet: it's possible!

As you can see, there's no logic for Les Petits Prödiges to participate in this massive call for excessive consumption. 

The problem is that if small impact brands like us are not present during these sales days, others, much larger and without a real "Green" and ethical objective, will take our place.

We have ideas to defend! That of responsible consumption and clean and made in France products 🌿

But then, are Les Petits Prödiges participating in Black Friday?

Actually, no. We are participating in a "Green Friday" on Black Friday dates.
Let us explain:

We have joined the #BlackforGood movement launched by the cosmetics brand Typology.

Today, more than 50 brands are answering the call of #BlackforGood, and we are all committed to defending the environment and reasonable consumption by donating a portion of our profits to environmental impact associations. 🌿​
It's not a boycott of consumption we're doing, but rather of overconsumption. 

Les Petits Prödiges will donate 10% of the profits generated during the Black Friday period to the Race for Water association! 💧​

Do you know them? Their goal is to prevent plastic waste from reaching waterways and oceans by developing adapted solutions 🌊
Go check out their page, they'll explain everything, and you can follow their 5-year journey around the world to find adequate solutions to plastic pollution! ( here)

So, we understand you want to do your Christmas shopping and find good deals. But there's a way to do it responsibly by:

• Buying products from local artisans (limiting carbon footprint and promoting Made in France)
• Buying products that are good for our planet (eco-friendly packaging)
• Buying products that are good for our health (100% natural formulas)

Now that you have all the tips to be a responsible consumer, no more excuses!