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DNVBs (Digitally Native Vertical Brands) challenging the cosmetics industry

There's no doubt that the cosmetics market is thriving. Creams, serums, deodorants, soaps... The list of promises these products offer can be as long as their ingredient list. But independent brands born on the web or DNVBs (Digitally Native Vertical Brands) are committed to changing this permanently and prioritizing actions over empty words.

 

Les Petits Prödiges, one for all and all-in-one

Les Petits Prödiges, in one sentence? Multi-purpose balms for your beauty routine

Why does it break the mold? Because the days of spending hours in front of the mirror applying all sorts of creams and serums are over. The multi-purpose balm designed by Les Petits Prödiges is an all-in-one product. Day cream, lip balm, eye contour... It doesn't make coffee yet, but that wouldn't be surprising! Made in France, eco-friendly and with gourmet scents, these little balms will quickly find their place in your bathroom.

What's next? The Les Petits Prödiges range has expanded with the arrival of new solid deodorants that are as great as the small multi-purpose balms. Other products in preparation? We don't know yet, but we hope so much from this ultra-innovative DNVB!

 

And the best part is that – for once – we don't feel guilty about treating ourselves. Today, thanks to these brands, treating yourself rhymes with doing good for yourself. Taking care of yourself starts there. Come on, we'll leave you to it, we have some "beautiful" orders to place!

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