The arrival of Yuka profoundly disrupted French consumption habits by giving them back the power of "knowledge." After food, this awareness spread to the cosmetics sector. Now, consumers are looking for products that are more respectful of their health and the planet, as evidenced by the DIY craze. Camille Brégeaut and Clémentine Granet did not escape this big movement when they saw the endless list of ingredients in their beauty products.
Practical and natural products
Friends since childhood, they decided to embark on an entrepreneurial adventure in 2017 with a range of balms free of harmful products, respectful of the environment and women's bodies. Goodbye sulfates, alcohol, parabens, and preservatives; Les Petits Prödiges products contain only 7 ingredients. Multi-purpose, the balms can be used as a moisturizing body cream or makeup remover, which also reduces the number of bottles in the bathroom. To develop their recipes, the two founders teamed up with a chemist working in the south of France, in Nice. The range is also labeled cruelty-free, meaning no testing is done on animals.
Immediate success upon market launch
After celebrating its first anniversary, Les Petits Prödiges launched a vegan deodorant packaged in a biodegradable tube in early 2019. For each of the campaigns led by the brand, success was immediate with 400% pre-sales for the balm and 1180% for the deodorant. The founders are already planning to market new products in 2020.
The range is available in some Parisian stores or online starting at 12.90 euros for deodorants and 14.90 euros for balms.
