Organic cosmetics are on the rise. This sector, which did not exist 20 years ago, was worth 757 million euros in 2018. At the origin of the sector's boom is a new generation of women who are surfing current trends: organic or clean beauty. The influencer marketing platform Traackr has identified the most influential French beauty brands, founded by women, in this sector. Here is the ranking.
1. Nuxe
Nuxe comes in first place by its VIT score, but it is also the most mentioned brand by influencers. Founded by Aliza Jabès, Nuxe is a pioneering brand of natural cosmetology. In less than thirty years, NUXE has become a global group, present in nearly 60 countries.
2. Garancia
Belonging to a family of pharmacists for four generations, Savéria Coste decided to develop a dermo-cosmetic range focusing on products that respect skin and health.
3. Aime Skincare
Mathilde Lacombe co-founded Aime two years ago, with the intention of reconciling the inside with the outside through products such as probiotics and natural skincare.
4. Payot
Payot was born from the vision of Nadia Payot 100 years ago. Ahead of her time, Nadia affirmed very early on her desire to put her scientific and herbalist expertise into the treatments she developed.
5. Les Petits Prödiges
Founded in 2017 by two university friends, Camille and Clémentine, this brand aims to offer a range of eco-responsible care with a limited number of ingredients.